Starting is easy and begins with a phone call or email.
Buoy Marketing navigates the sea of social media choices to
select which channels are most effective for delivering your
message to your current and potential customers. Then, we
launch your programs and
keep them current. In the
realm of social media one
constant is change. So, don’t
worry about keeping up with
the newest media noise or
Facebook’s gazillionth rule
change. That’s our job.
After determining which
platforms are best for your
business, an initial fee covers the development and launch of your programs and a low monthly maintenance charge splashes big waves to your online audience.
Kathy Shaul is the founder of Buoy Marketing, LLC. Buoy Marketing is
a consulting firm specializing in email newsletters and social media tools
for the solopreneur and small business. Buoy helps businesses create
social media solutions and designs strategic plans for sharing education,
information and inspiration with their customers.
In Kathy’s earlier career years, she worked for Club Med Sales, Inc.
as a District Sales Manager, San Francisco Retail Office Manager and
Reservations Team Supervisor. Kathy increased awareness of the Club Med
product by conducting sales calls and educational seminars for the travel
industry. She captured market share by introducing travel agents to Club
Med through familiarization trips to villages in the Caribbean, organizing
all program details and accompanying each group.
Kathy co-founded and managed a full service travel agency, Escapes
Unlimited, Inc., which focused on group and incentive travel for small to
mid size companies. Escapes Unlimited negotiated successfully with
suppliers to deliver highest value to customers and delivered turnkey
service from initial client meeting to completion of trip; providing onsite
event planning,organization and troubleshooting. Kathy built the client
data base, established company travel clubs, developed marketing plans,
created marketing pieces and designed and wrote the company quarterly
newsletter. In 2010, Kathy perceived a need to assist small business
owners and entrepreneurs navigate the confusing and explosive
opportunities available in social media marketing. Combining her writing
skill, marketing experiences and technical aptitude, she launched Buoy
Marketing and successfully surfs the internet creating waves for her fun
and interesting clientele.