I was fortunate to receive an advance copy of The Impact Equation by Chris Brogan and Julien Smith. I loved it! It’s a valuable read for anyone wanting to start a business or make some positive changes to their existing one.

The Impact Equation provides a specific formula to use for evaluating your messages and getting people to notice your ideas and take action.

It explains the critical need for building a platform to share the ideas from and the importance of creating a network of people who care about your ideas and will take action.

Each of these elements are explained in detail with examples.

Impact = C x (R + E + A + T + E)

Contrast

Reach

Exposure

Articulation

Trust

Echo

I’ve highlighted and paper-clipped my way through the book for easy reference later. These are a few key ideas that resonated with me put together in my first experiment with an infographic Feel free to download or share if they resonate with you.

Thanks Chris Brogan and Julien Smith! Five stars and two thumbs up! The book goes on sale tomorrow. Pre-order here. Please drop a note in the comments and let me know what you think about the book!